Online flower ordering
Bouquets, arrangements and plants with sizes, add-ons like chocolates or a vase and photos that match what goes out.
Florist software: same-day ordering, zones & delivery
Florists: same-day orders without the phone frenzy. More stems, less scribbling.
Card messages scribbled on dockets while the phone keeps ringing, delivery fees guessed by suburb and an order at 2.45pm for a 3pm delivery across town. Then Mother's Day lands. We build ordering, delivery and planning systems for florists that handle zones, cut-offs and card messages properly. Then we host them and look after them.
Looking for florist online ordering software that actually gets same-day right?
A flower order isn't like a normal online order. It depends on the delivery address, the day, a same-day cut-off, whether the recipient is at work or a funeral home and a card message that has to be spelled exactly right. Most florists end up with a generic online shop that can't handle any of that, plus a phone, a docket book and a relay network taking a cut of every order it sends.
Wollopit builds custom florist software around how your shop actually runs. Customers pick a bouquet, check their suburb, see if same-day is still possible and type their own card message. Orders land on a board the workroom can see, delivery runs plan themselves and peak days are capped before they bury you. We connect to the tools you already use and look after the lot on our own servers.
01The problems
What we hear from florists
Does your florist have these problems? Here's how we'd fix them.
Most florists we talk to are brilliant with flowers and stretched thin everywhere else. The cracks show on Valentine's Day, usually around 10am.
- The problemCard messages misheardA message taken over the phone ends up with the wrong name, a misspelled pet name or 'love Mum' instead of 'love Mim'.How we fix itCustomers type their own message online. It prints straight onto the card, exactly as they wrote it.
- The problemDelivery fees guessedSomeone checks a map, guesses the suburb is 'about $15' and the drive ends up costing more than the fee.How we fix itDelivery zones with set fees by suburb or postcode, worked out at checkout before they pay.
- The problemSame-day cut-offs ignoredOrders land at 2.50pm for same-day delivery to the far side of town and somebody has to ring and let them down.How we fix itCut-off times built into ordering, by zone and by day, so late orders roll to tomorrow on their own.
- The problemValentine's and Mother's Day chaosThe phone never stops, the cooler runs out of roses and the vans are booked three times over.How we fix itPre-orders open weeks early, with delivery caps per zone and time slot so you never take more than you can make.
- The problemRelay network commissionOrders come through a relay network and a good chunk of the price goes to someone who never touched a stem.How we fix itYour own ordering website that ranks locally, so customers order direct and you keep the margin.
- The problemCustomers forget you next yearSomeone buys anniversary flowers once, then orders from a supermarket the next year because nobody reminded them.How we fix itOccasion reminders: customers save birthdays and anniversaries and get a nudge a week before.
- The problemDelivery runs planned on a docketThe driver gets a pile of dockets and works out the order in the van while the funeral delivery runs late.How we fix itDelivery runs grouped by zone and time window, with a route order and an app on the driver's phone.
- The problemNobody's homeFlowers left at the wrong door, a customer ringing to ask if they arrived and no way to prove it.How we fix itPhoto proof of delivery, recipient SMS on the way and the sender told the moment flowers land.
- The problemThe website sells what you can't makePeonies are out of season but still on the website. Now you're ringing to offer a substitute.How we fix itSeasonal ranges you switch on and off, sold-out toggles and a 'florist's choice' option that works with what's in the cooler.
- The problemWedding quotes by email ping-pongMood boards in one inbox, quotes in a spreadsheet and the deposit chased three times.How we fix itA wedding and event enquiry form that turns into a quote, a deposit and a run sheet for the day.
- The problemCorporate accounts invoiced by handWeekly foyer arrangements and staff birthday flowers all invoiced one by one at the end of the month.How we fix itCorporate accounts with standing orders, staff ordering and monthly invoices pushed into Xero or MYOB.
- The problemStems ordered on gut feelThe market order is a guess, so you're either short on roses or binning buckets of them.How we fix itA buying sheet built from upcoming orders and bouquet recipes so you know what stems you actually need.
02What we build
Solutions
What we build for florists. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Delivery zones
Fees and delivery days by suburb or postcode, checked at checkout before the customer pays.
Cut-off times
Same-day rules by zone and day of week, with public holidays and early closes handled.
Card messages
Typed by the customer, checked for length and printed straight onto your branded cards.
Workroom order board
Today's orders on a screen in the workroom, sorted by delivery time with recipes and card messages attached.
Peak day planner
Pre-orders, delivery caps per zone and time slot and a production plan for Valentine's and Mother's Day.
Delivery runs & driver app
Runs grouped by zone, a route order, photo proof of delivery and SMS updates to sender and recipient.
Occasion reminders
Customers save birthdays and anniversaries and get a reminder email or SMS with a link to reorder.
Flower subscriptions
Weekly or fortnightly flowers for homes and offices that bill themselves and slot into the delivery runs.
Wedding & event quotes
Enquiry forms, mood boards, itemised quotes, deposits and run sheets for weddings and events.
Sympathy & funeral orders
Funeral home addresses saved, service times captured and tributes delivered before the service, not after.
Corporate accounts
Business accounts with standing orders, multiple staff ordering and monthly invoicing into Xero or MYOB.
Stem buying sheets
Bouquet recipes turned into a market order based on what's booked, so less stock hits the bin.
A website that blooms
Hand-built, quick on mobile and built to rank for 'florist near me' and 'flower delivery' in your suburbs.
03The systems
The big ones
Your whole flower shop, on one system.
These are the systems florists ask us about most. Each one works on its own and they get properly clever when they're joined up.
Same-day ordering
Zones, cut-offs and card messages, sorted at checkout.
Customers pick a bouquet, enter the delivery address and see straight away if same-day is still possible and what delivery costs. They type their own card message so it arrives exactly as they meant it. No phone call needed.
- Delivery fees by suburb or postcode
- Same-day cut-offs by zone and day
- Late orders roll to the next day
- Customer-typed card messages
- Card messages printed on your cards
- Sizes, add-ons and vase upgrades
- Delivery time windows
- Seasonal ranges and sold-out toggles
- Florist's choice option
- Click and collect from the shop
Peak day planning
Mother's Day, without the meltdown.
Open pre-orders weeks out and cap deliveries by zone and time slot so you only take what the team and vans can handle. The workroom gets a production plan and the market order follows from what's actually booked.
- Pre-orders open weeks early
- Caps per zone and time slot
- Peak-day pricing and range
- Waitlist when a slot fills
- Production plan by bouquet
- Stem buying sheet from recipes
- Extra drivers and runs
- Pickup slots to ease the vans
- Order totals by day and slot
Delivery runs
Drivers know where to go. Senders know it landed.
Orders group themselves into runs by zone and delivery window, with a sensible route order on the driver's phone. A photo at the door proves delivery and the sender gets a message the moment flowers arrive.
- Runs grouped by zone and window
- Route order on the driver's phone
- Recipient SMS on the way
- Photo proof of delivery
- Sender notified on delivery
- Not home notes and redelivery
- Funeral and hospital delivery notes
- Driver run sheets to print
- Delivery fees versus actual runs
Weddings & events
Wedding flowers, quoted and locked in properly.
Enquiries arrive with the date, venue, colours and inspiration photos already attached. You build a quote from your own items, take a deposit online and the run sheet for the day comes together on its own.
- Enquiry form with date and venue
- Inspiration photo uploads
- Itemised quotes from your price list
- Online deposits and final payments
- Date availability calendar
- Run sheets for set-up and pack-down
- Hire items tracked and returned
- Stem list per wedding
Reminders & accounts
Customers who come back every year.
Customers save the dates that matter and get a reminder before each one with a link to reorder. Businesses get accounts with standing orders and staff ordering, then one tidy invoice at the end of the month.
- Birthday and anniversary reminders
- One-tap reorder from the reminder
- Flower subscriptions that bill themselves
- Corporate accounts and staff logins
- Standing weekly foyer orders
- Monthly invoices into Xero or MYOB
- Customer order history
- Email and SMS campaigns before peak days
04How it changes
Before and after
Mother's Day, wolloped.
Here's how the busiest morning of the year could change. Every shop is different, so we map yours first.
Before
- Phone rings nonstop from 7am
- Card messages scribbled on dockets and misheard
- Delivery fees guessed suburb by suburb
- Orders keep coming long after the vans are full
- Drivers sort dockets in the van
- Customers ring to ask if their flowers arrived
After
- Pre-orders taken and capped weeks ago
- Card messages typed by customers and printed
- Fees worked out by zone at checkout
- Slots close themselves when they're full
- Runs planned by zone with a route on each phone
- Senders get a photo when flowers land
05Services
Everything under one roof
Software, websites and systems for florists.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for florists
Built around how your florist actually runs: online flower ordering, delivery zones and the admin in between, in one system you own.
Websites for florists
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Florist system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for florists
Cut-off times and card messages: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your florist, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the relay networks you still want orders from or replace the ones taking too much.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Tyro
- Xero
- MYOB
- Stripe
- Petals Network
- Interflora
- Australia Post
- Sendle
- Klaviyo
- Mailchimp
- Google Business Profile
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your florist: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at the counter, in the workroom and riding along on a delivery run, then work out what's actually costing you time.
- 02
Archi-tech
We plan it before writing code: your range, zones, cut-offs, card printing, delivery runs, peak days, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before the next big flower day.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things florists ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers see if same-day delivery is still possible?
Yes. They enter the address and the system checks the zone, the cut-off for that day and any delivery caps, then tells them before they pay. Late orders roll to the next available day.
Can card messages print straight onto our cards?
Yes. Customers type the message online and it prints onto your branded cards or labels, with length limits so it always fits.
Can we still take orders from relay networks?
Yes. If Petals or Interflora orders are worth having, they can land on the same order board as everything else. The aim is more direct orders, not cutting off ones you want.
We already have a Shopify or WooCommerce shop. Do we have to switch?
No. If your shop is working we build around it, adding zones, cut-offs, card messages and delivery runs on top. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Can we offer corporate accounts?
Yes. Businesses can have accounts with standing orders, multiple staff ordering and monthly invoicing straight into Xero or MYOB.
Can you cap orders for Valentine's and Mother's Day?
Yes. You set caps per zone and time slot and the system stops taking orders when they fill, with pre-orders open as early as you like.
How much does a florist system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like delivery zones and cut-offs can be quick. Bigger systems are planned in stages so you get the first win early, ideally before your next peak day.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most florists we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a florist problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.